notes for podcast

who owns films and who writes them and ownership and distribution
the distributors people who try and get the film to as many people
launching films and sustaining them making the most money
different skills are used
the business is product driven
task is too get people to see the film
feature films are first in the cinemas Internet and i-pods are taking over
you want the film seen
cinemas are a unique experience
feature films are still the best way to get noticed
influence in the audience
easy to find out about films nothing beats trailers
different formats DVD TV mp4 ect
get it on sky x-box ect
must discuss plans with the censorship people bbfc
may release film to all types of media
copy right owned by the producers and fiances there under contract
they look for films that are fresh original and ones that form a base for publishers
look for storeys that we are interested in
market ability who is the audience how to get to them
playability how its preformed
the early they start the better
sometimes the distributor becomes a partner and shares the cost and rescves a portion of the gross
each film is Taylor made
the contract that they would draw up expressing the rights that they have example promote on every media form web based print based on TV
ask what will the income will be use and use a different point of penetration
last date when publicity will cease
25 films a week in the UK 500 or more a year

planning a release
pinewood studios are a famous studio in the UK
through research distributors get too know its audience and through experience
who will spent there money to See there film
split them into target audience class age etc
the average group go to the cinema is 3 and the average age is 15 to 24
162m people went to the cinema that's 3.1m a week that means that you will go to the cinema twice in a year
crossover is when you broaden the target group
try to attract new viewer's
the distributors try to get a profit at the end of the year most films dint make a profit most turn to merchandise and cinemas
audience taste are different films can be sleeper hit turn over alto of money but wasn't expected to
you show a edit to test audience to see the reaction and interview the audience and the critics
distribute rs take note of competition may change release date
is a star among the cast or if its part of a franchise
is the film ready for a holiday release there are different round the UK
is it up for a awards actors are busy that means more press coverage is it a sequel has the film been released in the USA
what certificate will it have this will go to the BBC for confirmation
a saturation release will be on a thousand screens - more money
strategy and tent pole title
a film may be platformed London make 25%of UK cinemas atomisation's
there are 650 cinemas in the UK with 3600 screens there are 200 prints for a film

film marketing
you have a marketing plan objective is create visibility create awareness and create interest
social recommendation is key to a good audience very important negative feedback is very hard to overcome
theatrical viewing time is 8 months in cinemas
posters are the main way to advertise this could be made by the producers or the distributors
quad format is uses 30 by 40
a teaser poster will be made to wet the appetite
a trailer will be made Aspell
cardboard standees banners mini posters and thing called window clingers in the uk there are there are so many information types going round compared to 30yrs ago
TV is the most effective in reaching a mass audience but its very effective
beer mats and t shirts can be also used as advertisement for a film the internet plays a wide role as many films have there own website seeding is used ti get the audiences interested editorial the public prefer reviews and interviews this is good cause its free
junkets arrange press and interviews with the cast make sure the cast is sent to get publicity after the junkets you will have a press launch then a premier
build up to awards the distributors will try to get 3rd party sponsorship like MC Donald s

merchandising
people have films sell there images to licenses to make money
premiers are glamorous but very expensive gives allot of awareness in the UK there are 50 premiers a year in Lester square they have market team meetings and send out a publicist to a area of low awareness